HOW DID IT ALL START
Once upon a time, there was a very unhappy housewife named Flossy. She took a great deal of pride in caring for her children and volunteered for the PTA and Sisterhood, but something was missing in her life.
In 1955, Israel (Flossy’s husband) gave her $16,000 to start her own business called Jay Ann. The store had a variety of items ranging from bras, girdles, underwear and fine lingerie. In 1970, the surgical side of the business began due to an increase in breast cancer and surgery.
Since the beginning , Jay Ann has always
been a family owned business. Today the business
is owned and operated by Farrell Friedenberg
(cousin to Flo). She has transformed the
business and space of ivory and beige to
one of color, warmth and energy for every
woman, regardless of age or size.
Farrell’s love and interest in art is reflected
in the buying and her passion for women’s
issues has grown the surgical side of the
business. Farrell's desire is to help women
feel and look good everyday, in their bodies.